I was tasked to handle the social media campaign for Shake Shack PH's (Philippines) newly-launched Dark Meat Hot Chicken.

The project entailed designing a two-part story and carousell post for their campaign “Dark Meat Hot Chicken Challenge” to be posted on their Instagram and Facebook platforms. In collaboration with GrabFood PH, I also had to design one power banner for the app.

The designs had to reflect the heat and spice of the new product, along with the campaign’s visual of bright, summer colours. The goal was to generate interest in the new menu item and increase brand awareness by encouraging customer engagement.